Fenty Hair follows Fenty Beauty (the cosmetics label was launched in September 2017) and Fenty Skin (specializing in skincare and made available in July last year), both of which were seen as democratising the beauty industry.įenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation set an industry standard, following in the footsteps of brands like Iman Cosmetics by having 40 shades for different skin tones. According to the document filed with the United States Patent and Trademark Office, the brand would produce shampoo, hair straightening items, hair waving preparation products, bleaching and coloring products as well as hair glitter.ĭespite last month’s closure of Rihanna’s ready to wear fashion label, Fenty, the other branches of her fashion and beauty empire continue to flourish.
On Thursday, her company Roraj Trade LLC filed an application for “Fenty Hair”. You can shop the collection July 31st exclusively at appears to be looking to launch a new brand – Fenty Hair – to capitalise on the growing Black haircare market in the US. (Take this as Rihanna’s friendly reminder: You need to be wearing sunscreen all the time!) This moisturizing sunscreen was created in a pink hue that works on all skin tones and also comes with refillable packaging in an effort to make the line even more eco-conscious. The last product is the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen, a moisturizer and a sunscreen baked into one.
(If you don’t like fragrance, I say skip it-it's very potent!) It goes on gentle and lathers quickly with water. I’ve only just added the Cleans’r to my routine and I'm enjoying the tropical scent. “I wanted to create a really deep cleanser that wouldn’t dry out your skin so you can use it every day and night.” “Washing your face is the most important step for good skin,” according to Rihanna.
The product promises to give your skin a squeaky-clean finish without stripping away its oils. It all comes down to simplicity: three easy-to-use products, “the Fenty Skin Start’rs,” which cut your routine in half and can be used morning and night.įirst up, meet Total Cleans’r Remove-It-All Cleanser, a makeup remover and a cleanser. Just like she made a wide range of shades in the beauty market the industry standard, Rihanna wants to revolutionize skincare, too. That, coupled with a very, very bad experience with a product that caused discoloration on her skin, made Fenty Skin an imperative. The vision for a skincare line came after years of feeling overwhelmed by the daily glut of new additions to the the market, Rihanna said. “I wanted it to feel approachable, easy, and take the pressure off choosing a routine, so I created one for everyone,” Rihanna said in the official press release.